The 26th edition of the international trade fair for professional detergents ISSA Pulire, which took place for the first time this year at the Rho exhibition centre in Milan, has come to an end.
373 national and international exhibitors were present with a large number of participants from all over the world.
Contrary to previous editions, the Milan fair attracted strong interest from international trade operators, opening up new business opportunities for the various Italian manufacturers.
Various innovations were brought by Liber at the fair, both on the product side and on a new market vision.
One of the new products presented was the Solid Dishwashing Detergent, a high-performance solution designed to deliver brilliant results using 3-4 times less product than conventional liquid detergents, considerably reducing waste and environmental impact.
A Ho.Re.Ca. innovation that revolutionises dishwashing.
The trade fair provided the opportunity to present the company's new pay-off 'Hygiene and Sustainability, everywhere', based on a marketing study focused on enhancing the positioning of Liber, i.e. emphasising the high performance in terms of hygiene and at the same time guaranteeing environmental sustainability in terms of both production and product use.
Liber, in fact, embraces the concept of sustainability and is committed to the development of an Ecolabel product line.
This company's commitment in terms of sustainability is also reflected in a real ESG business approach that witnessed the launch of the Liber Premium Partner Project during the days of the Fair, involving more than 30 companies from the industry across the country.
To conclude this article on ISSA Pulire, we would like to highlight the company's choice in designing the exhibition space.
The design of the Liber stand was conceived as a meeting place that values the company's vision as well as its products, a space dedicated to the relationship between the company and its customers placing the visitor at the centre and introducing him or her to the Liber philosophy.
We would like to thank all the visitors at our stand and, in particular, our customers who choose us as a partner every day.
